1974: The Foundation Logo

When the Centennial Campaign was established in 1974 to raise funds for the Foundation, the Foundation logo was created. The design was a gift from Rowley, Kahler Associates, a design and marketing firm in Denver. The design features a heart, divided in half, the right side of the heart created by the profile of a young woman. The point at which the two halves meet in the center forms the outline of an unborn child, expressing the central themes of love and life. Though the Foundation’s colors were changed to rose pink and old gold in 1996, originally they were red and orange. The logo colors have gone through variations over the years, including pink and gray, but today, the Foundation colors are hot pink and dark brown.

In honor of the Centennial, gifts to the Foundation and the Gift Fund totaled more than $90,000, making six permanent scholarships possible. Ohio members pooled their contributions to make possible a year’s operation of our Gamma Phi Beta camps. Other funds given in honor of the Centennial and designated for camping were used to build a new seawall and a new sleeping cabin at the Sechelt, British Columbia campsite.

The Centennial year closed with the celebration of Founders Day on November 11, 1974, and Gamma Phis celebrated everywhere with pink carnations, candlelight, and strains of “Fidelity.” They were truly 100 years old now.

Pictured above: The Foundation logo, 1974.